The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn t about beating the competition at the old game. It s about inventing a whole new game defining a new market category, developing it, and dominating it over time. You can t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets book
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets for free
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets book series pdf
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